iPhone 4 Should Be Recalled, Says Public Relation Experts
Apple has had a tough several weeks what with the issue of a defective signal in the latest iPhone 4. Apple’s solution has basically been the “rubber bumper” that is supposed to insulate the antenna of the handset.
However, corporate crisis experts and public relation professionals believe that Apple is better off announcing a recall of the problematic smartphone. This is because Consumer Reports has already stated that the reception issue of the phone is based on the hardware itself, meaning it cannot be repaired by simple upgrades.
According to crisis communication expert Professor Matthew Seeger, Apple will most likely be forced to recall the iPhone 4 in order to save its image. Chris Lehane also agrees.
Chris Lehane’s opinion is of substantial worth since he worked as the “Master of Disaster” in the White House during the administration of Clinton. Author Dr. Larry Barton also says that Apple faces the choice between proving that Consumer Reports magazine was wrong or replacing the defective handsets. Dr. Bartong thinks that it would be ineffective for Apple to continually claim that the iPhone 4 is just unable to provide an accurate signal strength calculation.
Trying to go against Consumer Reports would certainly prove to be a challenge since the well-known and trusted magazine is known for its fair and impartial information.
